About Us

Frontcountry Apparel is a brand focused on connecting outdoor-oriented people in more urban settings and places where nature is not immediately accessible.

Frontcountry Apparel was founded by hiker and content creator Matt Lyons in the Spring of 2023 after a long trek on the Pacific Crest Trail. Once settled back into a routine in Boston, Matt turned to comedic content creation as a way to share his experiences. Through his videos, the idea of outdoorsy people moving to a city setting inspired the idea of a new culture of life in the "Frontcountry". Welecome to the Frontcountry Fam!

Find us on Instagram @frontcountryapparel